It made my heart fall,” he told the Onion AV Club in November of 2012.
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This horrible piece of music with this ugly soon-to-be cliché was now being discussed as something that was awesome. “One by one, I could see that my friends had gone zombie.
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Indie rock producer Steve Albini, who’s recorded bands like the Pixies and Nirvana, has said he thought the song was mind-numbingly awful, and was aghast to see people he respected seduced by Auto-Tune. “Believe” was a huge hit, but among music nerds, it was polarizing. Cher’s producers chose the fastest possible setting, the so-called “zero” setting, for maximum pop. You can control the time it takes for the program to move the pitch: slower is more natural, faster makes the jump sudden and inhuman sounding.
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The technology, which debuted in 1997 as a plug-in for Pro Tools (the industry standard recording software), works like this: you select the key the song is in, and then Auto-Tune analyzes the singer’s vocal line, moving “wrong” notes up or down to what it guesses is the intended pitch. In 1998, she released the single, “Believe,” which featured a strange, robotic vocal effect on the chorus that felt fresh. What happens when an entire industry decides it’s safer to bet on the robot? Will we start to hate the sound of our own voices?Ĭher’s late ‘90s comeback and makeover as a gay icon can entirely be attributed to Auto-Tune, though the song's producers claimed for years that it was a Digitech Talker vocoder pedal effect. But we’re not the ones pulling the levers. As humans, we crave connection, not perfection. Indeed, finding out that all the singers we listen to have been Auto-Tuned does feel like someone’s messing with us.
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(On season 7 of the UK X-Factor, it was used so excessively on contestants’ auditions that viewers got wise, and protested.) You can even use Auto-Tune live, so an artist can sing totally out of tune in concert and be corrected before their flaws ever reach the ears of an audience. Fix a little backing harmony here, bump a flat note up to diva-worthy heights there: smooth everything over so that it’s perfect. But the diss isn’t fair, because everybody’s using it.įor every T-Pain - the R&B artist who uses Auto-Tune as an over-the-top aesthetic choice - there are 100 artists who are Auto-Tuned in subtler ways. Since rising to fame as the weird techno-warble effect in the chorus of Cher’s 1998 song, “Believe,” Auto-Tune has become bitchy shorthand for saying somebody can’t sing. So much for showing the world the authentic Ke$ha. “She may be able to sing, but she or the producer chose to put her voice through Auto-Tune or a similar plug-in as an aesthetic choice.”
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“That’s pitch correction software for sure,” wrote Drew Waters, Head of Studio Operations at Capitol Records, in an email. Warrior starts with a shredding electrical static noise, then comes her voice, sounding like what the Guardian called “a robo squawk devoid of all emotion.” “No, I got, like, bummed out when I heard that,” said Sebert, sadly. “People think they’ve heard the Auto-Tune, they’ve heard the dance hits, but you really have a great voice, too,” said Guthrie, helpfully. “Absolutely,” Sebert said, gripping the mic nervously in her fingerless black gloves. “Was it really important to let your voice to be heard?” asked the host, Savannah Guthrie. She was there to promote her new album, Warrior, which was supposed to reveal the authentic her. Yet this past November on the Today Show, the 25-year old Sebert looked vulnerable, standing awkwardly in her skimpy purple, gold, and green unitard. Sebert, whose label did not respond to a request for an interview, has built a persona as a badass wastoid, who told Rolling Stone that all male visitors to her tour bus had to submit to being photographed with their pants down. Much of her sound is due to the pitch correction software, Auto-Tune.
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Her style is electro pop-y dance music: she alternates between rapping and singing, the choruses of her songs are typically melodic party hooks that bore deep into your brain: “Your love, your love, your love, is my drug!” And at times, her voice is so heavily processed that it sounds like a cross between a girl and a synthesizer. In January of 2010, Kesha Sebert, known as ‘Ke$ha’ debuted at number one on Billboard with her album, Animal.